Design Systems: How Digital Businesses Can Unlock Benefits

October 27, 2022
design systems

Design systems can be seen as a way to deliver consistent user experience across multiple digital products, which can bring many benefits. This article will cover how design systems can help digital businesses increase efficiency and productivity, reduce errors, and improve the overall customer experience.

What is Design Systems?

Design systems are a method of organizing and managing the design of digital products. A design system consists of a set of standards, processes, and tools that help designers work more productively and consistently across multiple projects. Design systems can help businesses unlock benefits such as faster creation times, higher quality products, and reduced development costs.

There are several benefits to using a design system in your business. One benefit is that design systems can speed up the creation process. By having a set of standards and processes in place, you can reduce the amount of time it takes to create a product. This can lead to shorter development cycles, which ultimately leads to faster product releases and better quality products.

Another benefit of using a design system is that it can lead to higher quality products. By having a defined process for designing products, you can ensure that all products follow the same guidelines. This can lead to better visual consistency across all products, which in turn leads to higher quality products. Additionally, using standardized processes helps you track and measure the quality of your products. This information can then be used to improve your design process and make future products even better.

Finally, using a design system can reduce development costs. By implementing a process for creating your designs, you can greatly reduce the number of variations your design team needs to create. Traditional methods of creating designs often involve multiple iterations and revisions, which can increase development costs. By using a design system, you can ensure that only one or two revisions are needed to get an exact iteration of a product.

Once you have developed your design system, it is important to maintain it. To do this effectively, consider implementing automated testing into your design system. As mentioned in the previous section, you want to make sure that each version of the product meets your standards so you will want to regularly run tests to make sure that new versions are not broken by changes in features or software. Additionally, having automated testing ensures that no

How do you measure the effectiveness of a design systems?

Design systems are a big topic for digital businesses, but how do you measure their effectiveness? Not all organizations implement design systems correctly or at all. So how can you tell if your business is benefiting from one?

There are a few ways to measure the effectiveness of design systems, but there is no one-size-fits-all answer. You’ll need to tailor the approach to your organization and its specific needs.

One way to measure the success of a design system is by tracking the number of design changes that go through your process as a percentage of total changes. Another way to measure system effectiveness is by measuring user satisfaction with your designs. Surveys can help you determine which designs users find most appealing, and whether they’re sticking with your product long term. Finally, you can measure the effect of a design system on company productivity and profitability.

Many benefits of design systems

Design systems are becoming increasingly popular in digital businesses. Here are some of the benefits:

1. Design systems help reduce confusion and chaos in the design process.

2. They create consistent, standards-based designs that are easy to navigate and maintain.

3. They provide a platform for communicating design decisions throughout the organization.

4. They can help improve user experience by ensuring that all design elements work together harmoniously.

5. They can help reduce the cost and time needed to create new designs.

6. They can help improve product quality by ensuring that designs are well-executed from start to finish.

7. They can help reduce the number of errors in the product development process.

8. They make it easier to work with developers and designers by providing them with a consistent set of visual standards that they can use to communicate about design decisions.

9. They can help make sure that all round products are consistent and cohesive, regardless of their position within an organization or industry.

10. Most importantly, they empower designers to have a more holistic view of their work and entire organizations by helping them see how various parts of their work are related to one another.”


In order to create cohesive and consistent design systems within an organization, digital businesses must first understand the benefits of implementing one. By creating a system that integrates design across the organization, digital businesses can unlock key benefits such as improved user experience, faster time-to-market, and increased brand awareness.

Here are four key reasons why design systems are beneficial for digital businesses:

1. Improved User Experience
One of the primary benefits of design systems is that they can improve user experience. By integrating design across the organization, users will have a more cohesive experience when using products and services. This can result in a better overall customer experience, which in turn can lead to increased loyalty and revenue.

2. Faster Time-To-Market
Another benefit of design systems is that they can speed up time-to-market. By unifying the design process across an organization, companies can reduce the amount of time it takes to create new products or services. This can lead to shorter development cycles and reduced costs associated with developing new products or services.

3. Increased Brand Awareness
A strong design system can also increase brand awareness. By providing a consistent look and feel for all products and services within an organization, users can immediately identify that the brand is a part of the organization. This in turn increases brand awareness and can lead to new customers.

4. Reduced Risk

Of course, design systems also have some downsides. For example, since all products and services in an organization must use a consistent design language, it makes it more difficult to differentiate between products or services within the organization. In addition, as companies implement different designs throughout their organizations, they will inevitably be creating differences between their products and services.

5. Decreased Cost

When companies want to redesign or create new product or service offerings, they need to invest significant amounts of time into conducting research and understanding how their current offerings compare with competitors’ offerings. Design systems reduce this cost because all front-end design work is done in the same way. Designers don’t have to spend hours looking for assets or assets that already exist, because they’re already there. This means fewer iterations, which significantly reduces the cost of redesigning.

6. Increased Efficiency

From a business standpoint, design systems are efficient because they enable companies to create new product and service offerings more efficiently and quickly. Companies can look at one set of assets together and create an offering that’s consistent across all products and services within a company brand or portfolio of brands.

7. Reduced Risk

In some cases, companies may not be able to completely re-brand their products or services after large expenditures for new technology or highly experienced teams are completed.


Design systems are a great way for businesses to improve their efficiency and productivity. By establishing design standards and creating a centralized repository of designs, companies can make it easier for coworkers to collaborate on projects, reduce the amount of time needed to create new content, and speed up the development process. If you’re looking to improve your business’s overall performance, consider implementing a design system.

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